Gilead Science
Copilot Campfire Trail

CHALLENGE

Gilead Sciences want to encourage employees to explore Microsoft Copilot. However, with learners at very different starting points, the challenge was to design a program that captured everyone’s curiosity and kept them engaged across the journey.

SOLUTION

At the heart of the program is a large illustration of a fictional map, guiding employees through the five learning milestones that cater to all levels of Copilot experience. Each milestone represents a key stage of the journey: from first discovery to confident adoption. The map is interactive – every employee enrolled in the training move their name tag on the map – according to their progress. It’s a playful encouragement to progress and helps facilitators and peers to gage where everyone is in the learning journey. Additionally, completing each step earns participants a sticker badge.

The gamified approach transformed what could have been a routine training program into a social, engaging experience. Teams encouraged each other, celebrated progress, and shared tips along the trail.